ITG Wants Your Top Shelfie

Here’s a little peek into how The Top Shelf sausage gets built: It typically starts out with an electronic mail to a feasible matter, and then a again-and-forth of attainable shoot dates, locations, and other logistics start off. Since it is really our most significant collection and the most labor-intensive to deliver, Top Cabinets are shot in waves—we’ll bang out a handful or two in a number of months, function on people, and then in advance of we know it we’re ramping up for the up coming wave. As a issue of simple fact, the up coming wave was just days away when the WHO declared COVID-19 to be a global pandemic. Well, that definitely improved issues all-around here.

Now the ITG staff is doing work remotely, and in an energy to follow liable social distancing, all shoots have been put on pause. For how extensive, we really don’t know, but what we do know is that we are probable to run out of Prime Shelves ahead of we’re capable to return to business as usual. You’re likely bummed…we’re absolutely bummed…so we’re pulling some methods out from below our sleeve. We’re heading to publish additional Prime Shelfies—the digital-first, group-oriented sister to The Top rated Shelf—than at any time now. It is a earn for us due to the fact we get to dedicate far more resources to bringing our group into the fold, and it can be a get for you as well, should really you want to get your schedule on ITG! We’re scrolling via #ITGTopShelfie on Instagram all working day prolonged now (actually, we have the time…), and my sent folder is crammed with far more e-mail to achievable Major Shelfie candidates than ever before.

Of course we’re not halting at Top rated Shelfies. ITG also has far more enjoyment content prepared mainly because let’s facial area it, you have to have it, and so do we. So hang limited with us and we’ll get as a result of this quite weird time jointly. And tag #ITGTopShelfie and @intothegloss to your shelfie photos if you are intrigued in participating in the sequence on in this article. Ok that’s it for now. Speak soon and stay safe out there.

—Ashley Weatherford
Photograph by means of ITG.

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